Updated Youtube Ads be Played in Apple TV STB

      Apple TV set-top box added a series of new Apps Last week. New YouTube app is the most striking, the application can provide users with the latest video content, its design is similar to other set-top box, enables users to more easily use the subscription, and search capabilities.

     For security reasons, the new YouTube application requires the user to login in using OAuth, rather than use the password to log in. Unfortunatly, the updates means that the Apple TV set-top box users will begin to see ads on this platform for the first time. While some users are disappointed, but most users choose to update.
     It's not clear whether the limitation on YouTube serving ads on Apple TV was a technical issue or a business one, and whether there is an ad-revenue sharing agreement between the two companies. An Apple rep referred questions to YouTube, while a rep for YouTube was unable to provide an answer.
    Even though most user can accepted the Youtube ads in videos, I think the user experience is not good. The smart TV is a new trend now, many enterprises started to produce smart TV,smart TV box or TV dongle, then the TV content may be the next battle.