Fire TV stick is the best seller in Amazon's biggest sales day this year

     Every year, Amazon's second Prime Day sale was its biggest sales day ever. As the reports said, worldwide orders surging more than 60% over the last year.
     Amazon has been working in overdrive to generate hype for Prime Day: Since July 5, it has been offering a smaller slate of daily "countdown" deals on items such as vacuums, protein supplements and laptops. As part of a tie-in with its Prime Music streaming service, it is running a contest in which customers can enter to win meet-and-greets with artists such as country singer Carrie Underwood and rapper Flo Rida. It sold a record number of gadgets, although it remains unknown as to how many consumers signed up for the $99 (£75) annual subscription. There were numerous takers for tablets, Kindles, and the Echo speaker, but Amazon's Fire TV stick(Streaming TV Dongle) was the best-seller.

      It's not hard to see why Amazon is pushing hard to drum up interest in Prime Day. During last year's event, the company reported that customers purchased 34.4 million items - more than any other Black Friday in the company's history to that point. 
Amazon witnessed sales boost by late Tuesday (12 July), with orders for third-party merchants increasing by 30%, compared to the sales a year ago. The company has sold more than two million toys and one million pairs of shoes and more than 90,000 TVs.
     That's a problem for Amazon, according to Wood, as it will be unable to sell many Fire TV-powered television sets. Certainly, Amazon could license the Fire TV operating system out to television manufacturers like Roku has, or even build its own television, but it may struggle to get them into the hands of consumers. For the most part, consumers still like to buy their televisions in person, and that means going through retail stores, many of which aren't favorable to Amazon or its electronics.