Showtime's Online Service Launched On The Apple TV For $11 Per Month

   Yesterday, Showtime began offering direct subscriptions to its service through Apple TV that no longer require an existing cable or satellite service, the company revealed. 

   Showtime has been on the Apple TV for about a year now, but until today it required a cable subscription to work. Now you can pay $10.99 per month to unlock all Showtime content, like the new season of "Masters of Sex" and "Ray Donavan."
   The network's stand-alone streaming service is available on the Apple TV, other TV set-top boxes like the Roku, and iOS devices through the App Store. It's also slightly cheaper than HBO's competing streaming service HBO Now.
   Showtime isn’t the first premium network to untether itself from cable. HBO debuted its $15-a-month HBO Now Apple TV channel and iOS app in April, and has reportedly already racked up more than a million subscribers. Now that Showtime is on board, cord-cutters have hope that a la carte will soon become the new norm.
   The new channel is available on all black Apple TV units (second and third generation). A free 30-day trial is available before users have to start paying.