Why Apple Not Release Its Smart TV

      Apple has its own computers, mobile phones and smart watch, only not TV(Apple TV is an smart TV box). There are many rumors about Apple smart TV, why Apple smart TV haven't been appearance? Many people believe that Apple TV box is the "Pathfinder" for Apple foray into TV. Maybe Apple need more time for Apple iTV television, but until the latest Apple press conference, there still is not any signs of Apple launching TV hardware products.
      For Apple, it is not a problem for taking a perfect industrial designed smart TV, the biggest difficulty of innovation in the  TV field is how to make marketing strategy, now, Apple is lack of the right to speak on TV content industrial chain , if only to provide TV hardware, and don't have content, software and hardware integration services, Apple will not venture into the television industry.

     In streaming TV stick, according to the data released by market research firm Parks Associates survey shows on last Tuesday, Roku is the first for the 20% market share, the second is Google Chromecast for 20% share. Apple's Apple TV is only the third because of its expensive cost. So in this time, There are many reasons why Apple not release its TV hardware product.
     There are resistance and competition from bothe United States cable operators and television content providers.
     Over the years, many people is looking at whether Apple would upend the television industry, just like its iPod music players and iTunes store for music industry. Apple released the Apple TV box(smart TV box) and attempts to get consumers to Internet content from iTunes, as well as a series of movies, TV shows and other content providers to stream mode transfers into your HD TV in 2007.  
    In addition to YouTube, Netflix, Hulu and other video Web sites, Apple and Viacom, Disney (Disney), ABC, ESPN, HBO, PBS, and Bloomberg television to reach cooperation, however, Apple TV users can only be watched through these applications that have made the content of cable and satellite TV operators to pay the fee.
     Early in 2010, the top three American traditional broadcast networks ABC, CBS and NBC have combined to block Google TV, so that the user cannot use the service to watch the three companies on the website's video, the report says.